Global Trends in Natural and Organic Cosmetics Market - Ecovia Insights

Market Overview

In 2020, the global organic and natural cosmetics market was valued at €10.28 billion ($11.9 billion), marking a 2.9% increase from the previous year. The European market was estimated at €3.89 billion ($4.5 billion). The leading markets globally were the US, Germany, and France.

Defining Natural and Organic Cosmetics

Natural products: These must be made using plant extracts and avoid controversial synthetic chemicals such as parabens, petrochemicals, artificial formaldehydes, mineral oils, aluminum salts, and phthalates.

Organic products: They contain certified organic ingredients and adhere to the same standards as natural products.

Growth Channels for Natural and Organic Cosmetics

Iveta Kovacova from Ecovia Intelligence mentioned that future growth in the European market will primarily occur in pharmacies, non-specialist retail channels such as beauty chains, and e-commerce. Traditional organic retailers have reached saturation, making expansion in these other channels more likely.

COVID-19 has further increased consumer demand for online availability and wider access to organic beauty products.

Key Trends in France

France is a leading market for natural and organic cosmetics. Between 2005 and 2019, sales from pharmacies grew from €7.7 million ($9 million) to €257.4 million ($298 million). Sales from non-specialist channels such as spas, salons, and online retailers also surged from €18.9 million ($22 million) to €114 million ($133 million).

New Product Launches by Major Brands

Large companies such as Colgate-Palmolive and L'Oréal are increasingly launching products to tap into the growing demand for natural and organic cosmetics. Colgate's vegan-certified Smile for Good toothpaste and L'Oréal's Garnier bio range are recent examples of this trend.

Packaging and Certification Trends

With consumer interest in sustainability, certifications such as Fairtrade, EU Ecolabel, and Nordic Ecolabel are becoming more important. Labels such as vegan, gluten-free, and halal are also gaining traction, reflecting changing lifestyle preferences.

Additionally, the Cradle-to-Cradle concept is influencing product development, with increasing emphasis on sustainability across the supply chain.

Consumer Awareness and Future Outlook

European consumers are highly aware of certifications, especially those related to product formulation. As interest in sustainability grows, the organic cosmetics market will continue evolving with new certifications and innovative products.

Achieve Radiant Skin Without Surgery

Getting that youthful-looking skin you've always wanted is easy. Read on to find out how! Most skin care experts will tell you that to have healthy and younger-looking skin, you must start caring for it early. Harsh environmental elements can affect the normal growth and condition of your skin, so it's important to give your skin the utmost attention to prevent lines and wrinkles from setting in.

The key to younger-looking skin lies in maintaining your internal health. Collagen and elastin, the primary factors of the skin, must be properly nourished and cared for. These two elements provide the skin's elasticity, tone, and overall condition. To achieve skin that others will envy, ensure that any skin care products or treatments you use primarily target these factors.

Light Therapy: The Future of Skin Care

With over 2,000 clinical and scientific studies, light therapy has proven effective in stimulating and promoting cell and tissue growth within the skin. Using LED technology, light therapy targets the collagen and elastin deep within the skin, increasing their production and allowing the skin to heal naturally and quickly without the need for creams or costly dermatologist treatments.

Best of all, light therapy is pain-free, non-invasive, and non-abrasive, so there's no need for surgery.

BT SR11A Trident Compact Light Therapy: Your Solution for Youthful Skin

The BT SR11A Trident features three removable heads, each designed to tackle specific skin concerns, replacing all other beauty products you might have at home. Here's how:

1. Red LED Light Therapy: Helps eliminate wrinkles and fine lines by tightening and firming the skin. This is the anti-aging component of the BT Trident.
2. Blue LED Light Therapy: Targets harmful bacteria that cause acne and breakouts, promoting clearer, blemish-free skin.
3. Green LED Light Therapy: Reduces spots, age marks, abrasions, and inflammation by penetrating the skin's layers, resulting in softer, smoother, and more refreshed skin.

Using the BT SR11A Trident is like having a complete dermatological treatment at home. The best part? You get effective results without the pain, cost, or recovery time of other treatments. It's compact, too, making it easy to carry with you wherever you go. Remember, it's never too late to take care of your skin, and with the BT Trident, you barely need anything else.