Health: Beauty | Products | Update | تحديث منتجات الصحة والجمال

 

 

Orkla Health has agreed to acquire NutraQ, a subscription-based health and beauty products company operating in the Nordic region, from owners Impilo and Sana Pharma Holding. The companies have agreed on a purchase price that values NutraQ at NOK3.1 billion (€300 million).

NutraQ is the parent of health and beauty concepts VitaePro and Oslo Skin Lab. It also owns men’s health brands Maxulin and Provexin, as well as the Vesterålens Naturprodukter brand that offers omega-3 and vitamin supplements.

 

New Competence

According to Orkla president and CEO, Jaan Ivar Semlitsch, the acquisition will bring “new competence” to Orkla Health with more sales channels and a larger international market.

Semlitsch added, “With the acquisition of NutraQ, Orkla is taking a new, important step into a growing health and wellness market.

“I am impressed by how NutraQ has adopted subscription solutions to reach consumers directly in their own homes. NutraQ’s concepts and brands will offer Orkla exciting growth opportunities.”

Currently, the company has approximately 410,000 active subscriptions. Its organic subscriptions grew by an average of 13% annually between 2018-2020.

Further Growth and Expansion

Hege Holter Brekke, EVP and CEO of the Orkla Care business area said, "NutraQ has built up a business model and an organization that is well-positioned for further growth and expansion. "We think that, as a part of Orkla Health, NutraQ will be able to launch a number of exciting concepts and contribute to profitable growth in the coming years."

NutraQ will be integrated as a stand-alone entity in Orkla Health to preserve its individuality and competence in direct-to-consumer (D2C) sales, Orkla added.

The agreement is subject to the approval from relevant competition authorities.

Established in Norway in 2002, NutraQ operates in Denmark, Finland and Sweden and employs around 150 people. These four countries account for around 90% of its turnover.

In 2020, the company generated a turnover of NOK862 million (€84.5 million), and EBITDA amounted to NOK188 million (€18.4 million).

 

 source -European Supermarket Magazine 

 

Skin: Care | Trends | Innovation | Beauty | Future | اتجاهات العناية بالبشرة المبتكرة: مستقبل الجمال

Over the once time, people have come more conscious of their skin. The focus has shifted from makeup trends to glowing skin. further and further guests are induced that taking care of skin comes before preparing it with external rudiments. thus, there's an increased interest in chancing ways that will produce professional results when it comes to good skin. Following are the biggest skin care trends of 2018.

1. Substantiated Skin Care

One of the stylish effects that we've learned so far is that everyone has a different skin type; thus, your skin shelf should include products that suit you. Whether you have unctuous skin, sensitive or dry skin your care should correspond of products that especially feed to your skin type. If you have tried a number of products but still have not seen satisfactory results also you might be using products which don't suit your skin.

 

2. Serums All the Way

Another important development in skin has been the advance of serums. From top models to dermatologists, everyone is induced of the conspicuous results of including serums in your skin care routine. There are so numerous different types of serums to attack with colorful aspects. For case, growing skin needs further humidity and hydrations; thus, fore you can look into hydraulic acid serums. To restore bright skin, you can include Vitamin C serums.

 

3. Mask On, Mask Off

Another skin care trend of 2018 is face mask. There are different types of face masks like peel- off, marshland- off and distance masks that are packed with constituents for bright and healthy skin. Face masks are a great way to get relieve of contaminations and maintain good skin. You can try enzyme mask, deep seal facial mask or anti-stress mask for a healthy-looking skin.

 

4. Start from Within

You're what you eat. This is why skin specialists advise people against fried and saved foods which eventually lead to acne prone and unctuous skin. still, with help of probiotics, you can get relieve of poisons in your body. You can eat foods that have probiotic parcels similar as kimchi and yogurt. There are also supplements that promote gut heartiness which can be used for restoring stomach and gut health. By taking care of digestive health, you can clear up your skin.

 

5. Toning is Essential

Inordinate use of cleaners and exfoliators can strip off natural canvases from your face which can upset the pH balance therefore adding oil painting product and acne. It can also beget growing in the skin because your skin becomes dry as a result. This is why you should go readily on the skin and switch to colors for drawing skin in the morning. You can use toning pads or toning liquids for the creation of naturally good- looking skin.

 

6. At- Home Skin Care Tools

Another intriguing trend that has come constantly notorious is the use of at- home tools that will help you get the salon results without going to one. There are several widgets similar as exfoliation sets and micro-needling breakers that play an integral part in making your skin look indefectible. similar bias can be used on your own without any backing.

 

7. Skin Care is Synonymous with Body Care

While you're looking after your skin, it's also important to look after your body overall. You can buy imported moisturizers from numerous online coffers to make sure that your body is always moisturized. Besides that, body diminutives and exfoliators will get relieve of dead cells and leave your body soft and smooth.

 

8. Go Natural

2018 is the time of going each bare. People are minimizing the quantum of makeup they put on their face and getting more confident in their own skin. This is an important trend for a healthy life. Embrace it by using products that make you feel confident without wearing any makeup. You'll feel more empowered and confident if you take care of your overall health.