Global Trends in Natural and Organic Cosmetics Market - Ecovia Insights
Market Overview
In 2020, the global organic and natural cosmetics market was valued at €10.28 billion ($11.9 billion), marking a 2.9% increase from the previous year. The European market was estimated at €3.89 billion ($4.5 billion). The leading markets globally were the US, Germany, and France.
Defining Natural and Organic Cosmetics
Natural products: These must be made using plant extracts and avoid controversial synthetic chemicals such as parabens, petrochemicals, artificial formaldehydes, mineral oils, aluminum salts, and phthalates.
Organic products: They contain certified organic ingredients and adhere to the same standards as natural products.
Growth Channels for Natural and Organic Cosmetics
Iveta Kovacova from Ecovia Intelligence mentioned that future growth in the European market will primarily occur in pharmacies, non-specialist retail channels such as beauty chains, and e-commerce. Traditional organic retailers have reached saturation, making expansion in these other channels more likely.
COVID-19 has further increased consumer demand for online availability and wider access to organic beauty products.
Key Trends in France
France is a leading market for natural and organic cosmetics. Between 2005 and 2019, sales from pharmacies grew from €7.7 million ($9 million) to €257.4 million ($298 million). Sales from non-specialist channels such as spas, salons, and online retailers also surged from €18.9 million ($22 million) to €114 million ($133 million).
New Product Launches by Major Brands
Large companies such as Colgate-Palmolive and L'Oréal are increasingly launching products to tap into the growing demand for natural and organic cosmetics. Colgate's vegan-certified Smile for Good toothpaste and L'Oréal's Garnier bio range are recent examples of this trend.
Packaging and Certification Trends
With consumer interest in sustainability, certifications such as Fairtrade, EU Ecolabel, and Nordic Ecolabel are becoming more important. Labels such as vegan, gluten-free, and halal are also gaining traction, reflecting changing lifestyle preferences.
Additionally, the Cradle-to-Cradle concept is influencing product development, with increasing emphasis on sustainability across the supply chain.
Consumer Awareness and Future Outlook
European consumers are highly aware of certifications, especially those related to product formulation. As interest in sustainability grows, the organic cosmetics market will continue evolving with new certifications and innovative products.
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