Adorn Cosmetics has rapidly established itself as one of Australia's leading online destinations for luxury and ethical beauty products. Now, the Australian beauty brand has given its online shopping experience for 'Adorners' a complete makeover by migrating its entire e-commerce environment to Adobe Commerce.
Since its launch in 2009, Adorn Cosmetics has used an open-source version of Adobe Magento Commerce to scale its business through direct-to-consumer sales via e-commerce. As the number of customers visiting its site has grown, Adorn Cosmetics decided to upgrade to Adobe Commerce to enhance customer experience and loyalty programs.
"Upgrading to Adobe Commerce will allow us to focus on making great products, building a beautiful brand, and enhancing how we operate as a company," said Briony Kennedy, Founder of Adorn Cosmetics. "We're excited about the possibilities of optimizing our customer experience with automation and AI through Adobe Commerce."
The new Adorn Cosmetics website will leverage Adobe Commerce's capabilities, including improved product details, ingredients, and certifications, helping customers make more informed purchasing decisions. The enhanced site design will offer a seamless shopping experience, providing access to tutorials, podcasts, live chat support, and easy product browsing.
Adorn Cosmetics will also utilize Adobe Commerce's dashboard to automatically personalize product recommendations based on customer behavior. For example, customers purchasing makeup tools may receive reminders to clean or replace their brushes.
Security is a priority for Adorn Cosmetics. Adobe Commerce's integrated payment gateways and security certificates will allow the company to securely transmit credit card data without storing sensitive information, ensuring a smooth and secure checkout experience.
With Adobe Commerce, Adorn Cosmetics is on track to realize its ambitious e-commerce vision of delivering innovative digital experiences while making a positive impact on society.
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